Fun with Sony Home Numbers
Saw over on Evil Avatar a link to a Game Daily article that claims Sony’s Home is highly sticky and engaging. To quote:
"We’ve got 4 million users in PlayStation Home worldwide, and the average session in Home is about 55 minutes. And I challenge you to compare that to the amount of time people spend on websites where you’re in and out very quickly. To have someone spend 55 minutes, that’s more time than they spend watching and hour-long TV show where there’s 21 minutes of commercials. It’s a very sticky environment and it’s very engaging.”
I love these sorts of quotes… you can always tease out more information than you think. For example, you’ll note that there’s nothing stating that those 4 M users of Home are actually current, active users… nor is there a definition of what a Home user is. Is it someone who has used Home within the last 30 days? Someone who used it just once? Etc.
This is all very similar to the vagueness around PSN accounts. These numbers are meaningless until you clearly define what an active user is. I’d read this announcement as saying that less than a fifth of PS3s sold have ever tried Home (assuming around 21 M PS3 sales WW). And I wouldn’t be at all surprised that the average time for those people (who remember, may have only ever tried once!) was an hour or so. I spent at least that long just leaving my female avatar dancing away and watching guys hit on me.
Anyway, back to your regularly scheduled programming. Looks like a rainy weekend ahead here in Seattle – a good time to curl up with the Kindle and catch up on my reading!
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