Is Intel killing PC gaming?
That’s the question out of the Develop in Brighton conference today. Mark Rein of Epic railed on against Intel’s support of high-end integrated graphics (or lack thereof) with comments such as this:
“I’m concerned about the level of growth in the PC games business,” he told the audience, pointing particularly to the strategy of rolling out integrated graphics in computers rather than dedicated ones. “A $900 PC is nowhere near as capable as a $299 XBox 360 console: we’re losing PC gamers in record numbers.”
As you may recall, I used to work at Intel as their PC Games Strategy Manager, and so I’m quite familiar with this debate. The problem is simply that Intel makes motherboards for a vast audience, a huge chunk of which go into offices or into the homes of users who just don’t care about performant graphics. Even if we posit that Mark’s numbers of $5-8 per motherboard are correct, we’re still talking millions and millions of boards a year. Do the math and you quickly see that it just doesn’t make sense to invest in high-end integrated graphics for the masses – most just won’t use them.
I do agree it’s a shame, since Intel becomes the lowest-common denominator for game developers, and high-end developers like Epic hate being hampered. And their attitude is understandable. But Intel’s position is just as understandable.
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