Live Anywhere (But Even There?)
Been meaning to write some thoughts about Live Anywhere, the initiative we announced at E3 this year to bring the Xbox Live online gaming service to Windows and other devices such as cell phones. Several sites had articles on the topic, including Arstechnica who I’ll quote as they had a good summary:
“In a presentation at E3, Microsoft Chairman Bill Gates talked up the Xbox 360′s success while unveiling an extension of the company’s increasingly popular Xbox Live service. “Live Anywhere” will allow gamers to take their tags, stats, and online profiles with them wherever they go online, whether it’s on the Xbox, a PC, or even a Pocket PC or mobile phone. Microsoft is expecting to have over 6 million gamers signed on to Xbox Live by this time next year. When combined with the 25 million “casual gamers” on MSN Messenger and MSN Games, Microsoft believes this represents a huge opportunity.
Gamers will be able to log onto Live Anywhere from their PCs and go head-to-head with Xbox 360 gamers on cross-platform titles. Want some multiplayer Ghost Recon Advanced Warfighter action from your PC against an Xbox-owning friend? You’ve got it.
Microsoft is also extending the service to mobile devices. While you won’t be able to play a Halo 3 deathmatch on your mobile phone while riding the bus home from work, you will be able to access your Live Anywhere user data, send messages to friends on your Live friends list, and download “exclusive” mobile gaming content along with favorites such as Bejeweled. The mobile version of Live Anywhere will run on any Java-based, BREW-based, or Windows Mobile phones and Pocket PCs.”
One thing that struck me from the E3 press at the time was that there wasn’t as much excitement around the announcement as I might have expected. I can only assume that’s because this is one of those things that’s bigger than people can easily wrap their heads around, so I thought I’d talk about some of the aspects that excite me personally.
One of the first is simply that this is the first step in expanding the “Xbox Live” community to a much wider world of platforms and people. (I put “Xbox Live” in quotes only because the Live Anywhere team is doing a lot of great work to take into account the differences of the PC as a gaming platform, and not just doing a straight port.) You’ll be able to keep your Gamertag and login to either your Xbox 360 or Windows machine, and that in turn will enable you to access all of the goodness you associate with your account: presence, viewing Achievements, Gamerscore, people’s Gamercards, sending and receiving messages, etc.
So far so good. Now let’s add in mobile devices. We also announced that Live Anywhere will be available on mobile devices such as your cell phone. And in a telling indication of how serious Microsoft is about this, we’ll be doing work to bring Live Anywhere to non-Microsoft cell phone platforms including Java and Brew-based devices. As this Engadget article shows, you’ll be able to try out (and purchase) casual games, download content for other devices (for example, to your Xbox 360 at home while you’re on the road), see rankings, Gamercards, and presence of friends, and of course communicate with them as well. So now we’re at a total universe (at least as currently announced) of millions of potential devices you’ll be able to sign into (between Xbox 360s, Windows machines, and cell phones). The potential network effect of the community growing is super-exciting to me here.
So let’s think about the cross-platform ramifications of all this. With Live Anywhere, I’ll be able to log into any of these platforms and be connected to my friends, community, and gaming world no matter where I am. With all due respect to Penny Arcade’s strip (warning, language may offend), there are aspects of the community that I want to stay in touch with whenever possible. While I doubt I’d be all that worried about a friend’s Gamerscore while at the store, I’d sure love to be able to drop him or her a message if I saw them online. And remember, “online” could include being signed in on their cell phone, or being logged into MSN Messenger, or just being on their Xbox. Now it gets interesting… what if I can send a text or voice message from my 360 to my friend who’s working on his PC? What if he can respond right back in real-time with text, voice, or even video? What if they see a third friend is showing as available on their cell phone? What if we’re able to have a three-way conversation to coordinate a game later? Heck, what if we’re all able to start playing an ad-hoc game right then, in spite of the fact we’re on different platforms?
One of the really cool scenarios described at E3 was the ability to continue a game no matter where you are. Let’s say you download a trial of Zuma on your 360 at home, play it, and decide to purchase it. Later on you have to go to work, and find yourself on the bus with a half-hour to kill. Remembering Zuma, you log into Live Anywhere with your cell phone and download it – but since you’ve already purchased it with your Live Anywhere account, the service recognizes this and allows you to download the unlocked version. You play for a while and receive an Achievement. You see your stop coming up, so you quickly save your game. That game save (and the fact that you unlocked the Achievement) is stored on the Live Anywhere service, so that when you get to your desk and log in to My Xbox (god forbid you do any real work, after all) you can see your new Achievement (and maybe even continue playing on a Windows version of Zuma). Seeing a friend online, you might select that Achievement you just got and send him or her a challenge to beat it. The really interesting thing? Although you can find out if you wish, you don’t even need to know what platform your friend is logged in on – it doesn’t matter. All that matters is that you know his or her Gamertag, which allows you to quickly pop off a message to them.
Now some folks might not want to be always connected, and that’s understandable. So there will be features to allow you to control your online presence just as we have on the Xbox 360 and MSN Messenger today (where you can show yourself as being Available, Busy, Offline, etc.) (This might also help address Penny Arcade’s concerns on the subject. ![]()
A final aspect of Live Anywhere that has me excited is the potential for making online gaming on the PC dramatically easier. Although I’d be the first to highlight that online gaming originated on the PC, the overall quality of the online gaming experience hasn’t evolved or improved all that much since then. Xbox Live was actually designed with the goal of solving a lot of the issues that plague online gaming. Those solutions were brought to Xbox and Xbox 360, and now, Live Anywhere is bringing it to Windows (and of course, other platforms).
Think about the challenges you often face when trying to get a PC game online session going. First you need to make sure your game is up to date, and often have to hunt down patches and apply them. Sometimes you need to upgrade video or sound drivers. Your router can block connections, forcing you to open ports and occasionally sacrifice a chicken (be really afraid if you want to try and host a game!) Once you’re in the game, you might want to communicate with other players – but everyone’s using a different voice solution. It’s hard to find people of the appropriate level to play against, and even when you find people on a server you don’t have any context to see what sort of player they are, or what sort of reputation they have. The list goes on and on, but the point I’m trying to make is it’s not as simple as the “tray and play” model Xbox Live has been able to enable. Live Anywhere aims to solve all of the above, and enable cross-platform gaming and communication to boot. All this across what could be the largest online gaming community in the world. Pretty amazing, no?
For the record, I recognize this all probably comes off as very pro-Microsoft and as a bit of a “yay us!” post. But I did want to try and share my opinions, and why I’m so passionate about Live Anywhere. Simply put, I truely believe Live Anywhere has potential to change the gaming industry in huge and positive ways in the years ahead. How? Well, here’s just one (probably controversial) thought:
What if Live Anywhere did take off, and became the place to be because one of your preferred platforms (be it cell phone, Xbox 360, or PC) happened to be where you spent all your gaming time? This is all my opinion, of course, but it’s not hard for me to squint ahead at the future and imagine a time where Live Anywhere might be the online service for platforms from Sony, or Nintendo, or others. After all, running this sort of service takes a massive investment of time and money, and at the end of the day all these companies really want is a way to communicate with their customers and make money from selling games. We’ve been able to enable that desire for publishers on Xbox Live today; why not these hardware providers tomorrow?
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