Skip to content
Aug 8 / Ozymandias

Peter Moore on the "The Elite 8": Ways to Confront Elitism and Open Doors for Our Industry

Saw a link on Gamerscoreblog.com to a recent presentation Peter Moore gave entitled “The Elite 8: Eight Ways to Confront Elitism and Open Doors for Our Industry”. You can hit the link to get the actual slides, but the summary John gave sums it up quite well:


The theme of the conference was “Gaming to the 10th,” a tribute to the exponential power of technological development that drives the rapidly expanding global videogames market.  Attendees examined the state of the industry at all levels – from the very smallest statistics and micro tactics to the very largest macro trends and strategic thinking.


In his speech, Peter explained that our industry is becoming a little too elitist, saying we need to do key structural work to “open our doors.”  He presented our “Elite Eight,” eight ways we can shake up our industry, to make it more responsive, more in tune, open our doors, and lay the best foundation to grow the number of console gaming households.



  1. Beyond The Boys In Their Bedrooms.  Appeal to a much wider audience.
  2. Don’t Pass The Buck On Rising Development Costs.  We need to find ways to reduce costs and restructure our revenue models.
  3. Rebel Without A Platform:  Bring Aspiring Developers Into The Fold.  For too long we’ve expected the developers of the future to claw their way up to us … we have to start coming to them and proactively develop a farm team of future stars.
  4. It’s A YouTube World:  Embrace Community Created Content.  We’re control freaks when it comes to how games are delivered to consumers.  We need more spaces where garage designers can get noticed.
  5. Set Us Free.  We should look at delivering new IP in new ways that recognize how powerful a concept shaping your own gaming experience is.
  6. We’re Too Cool For School:  Make Ourselves More Approachable.  Games are more powerful, but less approachable.  We need to make more games for more people.  Expand demographics, online gameplay, strong family settings. 
  7. Lower The Total Cost Of Ownership With Choice.  Consumer should have choices, starting at entry level, purchases should be upgradable, don’t lock consumers in.
  8. Treat Windows Like A Gaming Platform.  Windows as a platform reaches more people than any console ever will.

What I love about this list is the insight it gives into the executive thinking and direction for the games division at Microsoft. Take a read – I think it’s fair to say no gaming fan would be able to argue with this as a direction for any video game console or software company to take. You can already see some of this direction in Xbox 360 today, and you’ll see a lot more in the future.


Sure, some might argue that #8 (Treat Windows Like A Gaming Platform) is self-serving, but you can’t argue the simple fact that Windows has touched more people than any console ever will. I’ll try to dig up some sharable numbers (I don’t know what’s public, what’s not) since I suspect some of you will be interested.

Related posts:

  1. Industry Sales Estimates Up for this Year
  2. 2007 Game Industry Predictions & Prognostications
  3. Elite Xbox 360 SKU Announced
  4. Xbox Live Arcade floodgates open
  5. Fun with Game Industry Headlines
  • Christopher Escobar

    I agree with it I guess.

    Although I wouldn’t like to see gaming go completely mainstream. That would be terrible. But maybe open the doors to the mainstream (what MS is doing) but at the same time create games exclusively for us gamers. Obviously mainstream pays the bills. But having a console flooded with those types of games would ruin it for gamers.

    In my opinion there should be a balance of casual and ‘hardcore’ games. Theres many definitions for ‘hardcore gamer’. But I’m using it here as a gamer who plays several hours a day regularly.

    I really like the ‘garage designers’ idea. But not sure how it would work. I personally plan to be a gamer designer in the near future (starting low such as programmer or artist and work my way up to becoming a game designer).

    And game development costs should definately be reduced. It costs developers and publishers millions of dollars. And from what I’ve seen, it’s because they demand extremely good graphics. I’ve seen casual gamers say "oh this game sucks. Look at the graphics" yet they play Grand Theft Auto: San Andreas which has terrible graphics for a PS2 game. Ha, I don’t know where I’m going with this. But I in my opinion, graphics and gameplay should be balanced. For example, Ninja Gaiden has beautiful graphics and great gameplay. That’s what I’m talking about! Yeah, it kinda went off-topic.

    Anyways, Nintendo is doing a great job by reducing development costs for publishers/developers. Everyone seems to be accepting Wii even though it doesn’t have next-gen graphics. This is a step forward.

    That’s what I think. MS is also doing a good job by attracting mainstream and gamers.

  • http://kalroy.blogspot.com Kalroy

    As someone who tweaked config.sys and autoexec.bat files, forced to make separate boot disks for Wing Commander, Ultima III, etc… I’ve got to say Windows made a huge difference for gaming, and despite its myriad of flaws this pain in the "lemu" OS is still outstanding for gaming.  Having played Temple of Apshi and such I never understood why Apple dropped the ball on gaming.

    Kalroy

  • http://www.pixelvalley.net/EasTech.htm Eastbeast314

    I must say, if Microsoft is going to follow this plan, I’m in for the long haul (which means beyond Halo 3)

  • Lauri Suoperä

    But none of those points directly deal with one important part, the indie game developers. There are plenty of good indie games that given the opportunity, could become great commercial products for XBLA.

    I’m pretty sure a lot of the developers would actually be willing to give away their game to XBLA for free just to get some name. Of course, these games should be subjected to some extensive testing before all that.

    But now that XBLA is extending it’s reach, wouldn’t it make sense to give other developers a chance to work on the platform?

  • imaginedbug

    How about "don’t promise what you’re not going to deliver"? What happened to user-created content on the 360, from gamer pics to themes to game content? None of it has become reality while there is a setting to allow/disallow downloading of it.

  • theguyfromspark

    I long for the day where gaming is considered on a par with the movie industry in terms of mass appeal and general culture. The days where games are displayed in stores by genre (and those genres aren’t just "rpg", "fps" etc but "sci-fi", "drama", "horror" etc). I want to see regular people discussing the story of some newly released game on the train to work. I want games designers to be known celebrities like Speilburg with people eagerly awaiting his next release. If these new "Moore’s Laws" take of into the development world at large, it can only hasten this vision in my opinion.

  • maynard

    MS is awesome.  Where is Sony in these discussions?  Sony seems to be doing everything BUT attract gamers from all corners.  MS is really trying to expand the market and make games fun and playable for everyone, and I applaud them for that.  Though a lot of it is in their own best interests, it’s also in the best interests of everyone involved (publishers, developers, Sony, Nintendo, etc.).  I think it’s awesome MS got into the game market with their vision.  Their vision isn’t just "how many dollars can we squeeze out of the average person," but, "how can we make games for everybody?" and I like it.  

    I agree with the 1st poster, too, though.  We can’t make all games for the masses.  Look at what happened to Oblivion.  It was dumbed down so that EVERYONE could enjoy it and now some of the hard-core Elder Scrolls fans are disappointed (myself included).  The problem now is that it sold so well that the next iteration may possibly be even more dumbed down and us original hard-core fans of the series will be left in the dust.  You can’t always just worry about reaching as many people as possible because that often leads to disaster *cough*EA*cough*.  

    Look at music these days.  All of these new bands, all sounding much the same as the band before them, and hardly any of them last for more than 2 albums.  They release as much rubbish as anyone can stand as quickly as possible and then people get sick of them (DMX anyone?).  We can’t let publishers and devs become a bunch of EA’s.  EA is the DMX of the business.  A strange analogy, I know, but I like it!

  • Christopher Escobar (Escobar4LifeX)

    I agree with the last poster too. Many gamers don’t like EA for many reasons. I’m afraid some publishers/developers will follow EA’s footsteps. That would be fatal for us gamers.

  • BrokenSymmetry

    Peter Moore makes some good points here. It’s a bit sad then, that Microsoft seems to do very little to put these issues into practice. Some issues:

    - Why isn’t the Xbox SDK freely available to all, just like the Windows SDKs? Why all the secrecy? Currently, it’s impossible for small or hobbyist developers to get any feel at all for what is involved in creating a console game.

    - User-created content? Currently, the 360 doesn’t support this in any way. PGR3 has recently added a photo mode, where users can upload there own in-game pictures, but it still is very, very rudimentary, and the results are not even viewable on the Xbox 360 itself (only on an external web site).

    - Online gameplay on the 360 is still very family unfriendly. Verbal abuse in almost all online games is horrible, and "gaming zones" do not seem to have any effect at all.

    As said by imaginedbug it would help a great deal if Microsoft would actually deliver on these issues, on which they have direct control…

  • Maynard

    I agree a lot with BrokenSymmetry, but there are also downsides to some of your points.

    - User-created content is obviously a very good thing.  Just look at what users have done with games like Oblivion.  But it can also get out of hand and who is going to control that?  MS is going to have to control it, that’s who.  What if I create something with a virus in it?  What if 40 people create a game of solitaire and upload it… how do people choose which one to play?  There are a lot of things to consider, but I think MS is at least trying and will get better.  You have to remember, user-created content for a console is virtually non-existent, so it’s not something that MS can just say, "ok" to without a lot of testing and consideration.  Everybody wants everything right this very second and the world just doesn’t work that way.  I think if Sony allows user-created content for the PS3, they’re going to drown in it.

    - I’m very happy with the online gameplay for the 360.  You can’t blame MS because a bunch of idiots choose to abuse every freedom they’re given.  We, ourselves, need to be given more control over who stays and who pays the price when playing online.  If games allow a host, and the host hears some idiot swearing, the host should kick the person off the game… just like PC games do today.  MS can’t control what everybody says and does online.  If they did, you’d probably have more to complain about than you do already.

  • las6

    - "Online gameplay on the 360 is still very family unfriendly."

    - "User-created content? Currently, the 360 doesn’t support this in any way."

    See, you basically answered your own questions as to why there isn’t more user-created content. If the players could add their own images, guess what would be the first thing you see when you go play online?

    Obviously not supporting user-created content is also a good way to do business. Would you have bought one of those theme packs (or whatever they are called) if you could’ve just uploaded a few images instead.

    - – -

    "Why isn’t the Xbox SDK freely available to all, just like the Windows SDKs? Why all the secrecy?"

    This is What I like to rant about. Releasing the SDK doesn’t mean that 40 people could do solitaire and get it to XBLA – it means that 40 people could do solitaire and then submit it for microsoft who would test the game and then decide if they would like to have it in XBLA.

  • imaginedbug

    User-created content could be screened. You’d pay X amount to become a "developer" (amount vary per type of developer… that would stop people from sending in all kinds of crap just ’cause they can) and then you’d pay minimal amounts to have your stuff shown on the marketplace.

    This works for chat programs that allow people to become "developers". You work hard to make good stuff that people want to buy, and if you sell enough, you’ll earn your submission fee (used for someone to check the file(s) and place them online) back. Sell enough and you’ll earn back your fee to become verified.

    You wouldn’t have to worry about family friendliness either since you can turn off the ability to download user-created content. All Microsoft has to do is make that setting part of the parental control features and somehow try to educate parents about the parental controls.

  • http://liquidawesome.blogspot.com/ Ian White

    I appreciate the fact that this dialogue is taking place. Peter addressed a few facets of the industry that need to be said.

  • OOYY

    http://perso.wanadoo.es/dmm300/crxdy/成人小电影

    http://perso.wanadoo.es/dmm300/crxjy/成人性教育

    http://perso.wanadoo.es/dmm300/hgcrdy/韩国成人电影

    http://perso.wanadoo.es/dmm300/hghsdy/韩国黄色电影

    http://perso.wanadoo.es/dmm300/hgjqdy/韩国激情电影

    http://perso.wanadoo.es/dmm300/hgqsdy/韩国情色电影

    http://perso.wanadoo.es/dmm300/hgsqdy/韩国色情电影

    http://perso.wanadoo.es/dmm300/hgtkdy/韩国偷窥电影

    http://perso.wanadoo.es/dmm300/hgxady/韩国性爱电影

    http://perso.wanadoo.es/dmm300/hs/黄色

    http://perso.wanadoo.es/dmm300/tkdy/偷窥电影

    http://perso.wanadoo.es/dmm300/hsdywz/黄色电影网站

    http://perso.wanadoo.es/dmm300/crdyxz/成人电影下载

    http://perso.wanadoo.es/dmm300/hssplts/黄色视频聊天室

    http://perso.wanadoo.es/dmm300/hswz/黄色网站

    http://perso.wanadoo.es/dmm300/hsxdy/黄色小电影

    http://perso.wanadoo.es/dmm300/jq/激情

    http://perso.wanadoo.es/dmm300/jqdy/激情电影

    http://perso.wanadoo.es/dmm300/jqdywz/激情电影网站

    http://perso.wanadoo.es/dmm300/jqdyxz/激情电影下载

    http://perso.wanadoo.es/dmm300/jqsplt/激情视频聊天

    http://perso.wanadoo.es/dmm300/jqsplts/激情视频聊天室

    http://perso.wanadoo.es/dmm300/crxdy/成人小电影

    http://perso.wanadoo.es/dmm300/crxjy/成人性教育

    http://perso.wanadoo.es/dmm300/hgcrdy/韩国成人电影

    http://perso.wanadoo.es/dmm300/hghsdy/韩国黄色电影

    http://perso.wanadoo.es/dmm300/hgjqdy/韩国激情电影

    http://perso.wanadoo.es/dmm300/hgqsdy/韩国情色电影

    http://perso.wanadoo.es/dmm300/hgsqdy/韩国色情电影

    http://perso.wanadoo.es/dmm300/hgtkdy/韩国偷窥电影

    http://perso.wanadoo.es/dmm300/hgxady/韩国性爱电影

    http://perso.wanadoo.es/dmm300/hs/黄色

    http://perso.wanadoo.es/dmm300/tkdy/偷窥电影

    http://perso.wanadoo.es/dmm300/hsdywz/黄色电影网站

    http://perso.wanadoo.es/dmm300/crdyxz/成人电影下载

    http://perso.wanadoo.es/dmm300/hssplts/黄色视频聊天室

    http://perso.wanadoo.es/dmm300/hswz/黄色网站

    http://perso.wanadoo.es/dmm300/hsxdy/黄色小电影

    http://perso.wanadoo.es/dmm300/jq/激情

    http://perso.wanadoo.es/dmm300/jqdy/激情电影

    http://perso.wanadoo.es/dmm300/jqdywz/激情电影网站

    http://perso.wanadoo.es/dmm300/jqdyxz/激情电影下载

    http://perso.wanadoo.es/dmm300/jqsplt/激情视频聊天

    http://perso.wanadoo.es/dmm300/jqsplts/激情视频聊天室

    /* */