Rumble Support is back for the PS3 (Oh, and Kotaku)
Appears Sony finally bit the bullet and paid up to Immersion.
The cost of manufacturing the PS3 is a huge problem for Sony. When we look at best-case scenarios for the PS3 business it's quite obvious that there's nowhere near as much money to be made over the life of the program (as compared to PS2) due to those costs. Blu-Ray is a big bet to offset that, but if Blu-Ray fails, the PS3 P&L is in big trouble.
There have been plenty of exterior hints to this issue for quite some time. Non-bundling of a high-def cable is a minor example (could easily save tens of millions over life of program). Removal of hardware-enabled backward compatibility is another. And the attempt to not support rumble in the PS3 program (and have to pay royalties to Immersion) is yet another.
What we don't know is what drove the settlement. My best guess is that the case wasn't going well for Sony around back-royalties for the PS2 program. Reading the tea leaves, they could see they'd be paying up for that, and when you add in the almost universal pressure from gamers and the press to support rumble they probably figured they might as well go all the way. The interesting question is what happens next.
Sony's already getting flack for removing features (such as hardware-enabled backward compatibility) before they're even finished launching worldwide. Now we're in a situation where there's yet another feature that early adopters could be missing out on. This assumes, of course, that Sony releases a new rumbling version of the controller in the coming year – and I think it's pretty likely. Game developers have been asking for this support since day one, and as soon as it's in the PS3 SDK they'll enable it in their games. (Why not? In many cases the work is already done for the 360 version.) Consumers will buy the new controller to play with rumble support. And ironically, Sony "wins" and has a new peripheral to sell… and one that will likely cover the costs of the settlement within a few years.
All that said, I just wonder why they didn't pay up at the beginning before launching and save themselves the pain of flagellating early adopters yet again. Probably a case of believing the brand would carry them through.
Anyway, on a different topic, a bunch of you have written asking what I thought of the whole Sony/Kotaku dustup. I didn't write about it because, frankly, it was just dumb. While there's a fair point about having a relationship where a company can share information with the press and have reasonable expectations about it not being shared until the time is right, that expectation just doesn't apply to information received outside of those channels. Sony should have simply "no commented" it and ignored it, even if it was 100% true. The story would have faded away, been "OMG confirmed!" next week at GDC, and in the end, Sony would have gotten an extra week of positive press coverage. Trying to shut down the story was just embarrassing, and I think Kotaku did the right thing. That said, I have to say I'm impressed by how quickly Sony backed down and basically apologized. They're learning – six months ago the company would have put their head in the sand and tried to bluff their way through. There's hope for the future.
[Edit: brainfart, and erronously had Joystiq instead of Kotaku throughout the article.]
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